Ironically, the brown box has been the most dominant shape in architecture over the last hundred years. So, is a classic-brown rectangular volume the ugliest thing possible? The least popular color is classic brown. The least popular shape is the rectangular volume. Half of all participants preferred the sphere, and the rectangular volume came in last. We then tested these same shapes as three-dimensional forms, and the results were essentially the same, though slightly more pronounced. Almost every other person chose the circle as their favorite, and about a third preferred the round wiggle, while only two in one hundred preferred the rectangle. From this we can deduce that classic brown is possibly the ugliest color in the world. Our Instagram followers, an admittedly design-conscious crowd, voted for classic brown as their least favorite. Although this number is still statistically significant, it is far fewer people than the 7,624 who voted for their favorite shade of blue. It also attracted far fewer participants: only 4,746 people responded. This survey on Instagram received 2,120 likes (as opposed to the 3,650 likes received for our shades-of-blue survey). But can we identify the shade of brown that is the world’s least favorite (and ugliest)? We asked followers to rank six frequently used browns by preference. Can we deduce from this that light blue is the world’s favorite, and therefore most beautiful, color?īrown, on the other hand, is the least favorite color. We asked our Instagram group another question: Which shade of blue (Egyptian blue, light blue, electric blue, baby blue, midnight blue, or periwinkle) do you think is the most beautiful? Light blue came in first place. A worldwide survey by YouGov also came up with blue in first place and brown last. Blue came in first, “followed by green for men and purple for women.” His survey results include data sorted by gender, and while males prefer blue by a wider margin, women selected it for their first choice, as well. Philip Cohen, who asked two thousand of his students the same question. The results correlate with a survey conducted by University of Maryland sociologist Dr. We presented a color survey to our Instagram followers and received more than 6,500 responses! (It’s rare to receive such a high rate of response to any kind of survey.) Our followers are 50 percent female and 50 percent male.
In an effort to combat fiction with fact, we have read and conducted surveys, and explored a variety of research, all of which repeatedly proves that all eyes see beauty when it is truly there.Ĭan Someone Explain Why They Still Sell Brown Suits? But let’s not forget that novels are fiction, and this statement isn’t true, regardless of how often it is quoted, or where. It was uttered by one of Margaret Wolfe Hungerford’s characters in her nineteenth-century novel Molly Bawn. It came into our world through a romantic comedy.
It did not result from a wide-ranging survey on aesthetics. The expression beauty is in the eye of the beholder was not minted by an ancient philosopher. Any discussion on the subject comes to a halt. If everyone uses different criteria and subjective experiences to define and identify beauty, setting it as a goal for design, architecture, and the arts is a fruitless endeavor. The most damning argument against beauty as a goal is the notion that it lies in the eye of the beholder.
Read an excerpted chapter that uses surveys and science to show how beauty might actually not be in the eye of the beholder, and browse a selection of pieces that author Stefan Sagmeister carefully chose from Artspace's collection to illustrate the highest standards of beauty in art.) They turn to philosophy, history, and science to understand why we are drawn to beauty and how it influences the way we feel and behave. In Phaidon's groundbreaking highly visual book Beauty, world-renowned designers Stefan Sagmeister and Jessica Walsh set out on a mission: to find out what beauty is, and the many ways that it impacts our lives.
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